Neural-association work
Continuing my discussion from my last post on "P's of decision-making" Let us move forward to see what elements of pain and pleasure influence our decision-making behaviour. To understand this we need to understand the following concepts(Based on B F Skinner's reinforcement theory / operational conditioning ): a) Reinforcement : We use reinforcement when we want to increase the frequency of the behaviour. This boosts the behaviour. There are two types of reinforcements i) Positive reinforcement: Positive consequences that increase the probability of the behaviour I want to see. ii) Negative reinforcement: Negative consequences are withheld, thus increasing the probability of the behaviour I want to see. b) Punishment: We use punishments when we want to reduce the frequency of behaviour. In the course of decision-making, we actuall